Sponsorship Trends in Indian Cricket 2025

Sponsorship Trends in Indian Cricket 2025: What’s Changing On and Off the Field?

Byadmin

Cricket is not just a sport in India — it’s a religion, a celebration, and a huge business. In 2025, cricket sponsorships are seeing big changes. With more brands joining the game and teams becoming smarter with their marketing, the cricket business is booming like never before.

In this report from Scoopearth, we take a simple look at how Indian cricket sponsorships are evolving in 2025, which brands are winning big, and what it means for fans and players.

What’s New in Cricket Sponsorship This Year?

1. Big Brands, Bigger Budgets

IPL is still the king of sports sponsorship in India. In 2025, companies like Dream11, SBI, Coca-Cola, Acko, Jio, and more have spent big money to get visibility on player jerseys, stadium boards, and digital ads.

✅ TATA has extended its deal as the title sponsor of IPL 2025, which is now one of the most valuable deals in Indian sports history.

2. Star Cricketers = Brand Superstars

Players like Virat Kohli, Rohit Sharma, MS Dhoni, Hardik Pandya, and Jasprit Bumrah are not just known for their sixes and wickets — they are marketing machines.

They have brand deals with:

  • Fitness apps
  • Mobile phones
  • Food delivery apps
  • Clothing brands

According to reports, some of these players earn more from endorsements than match fees.

3. More Than Just IPL

It’s not only about IPL. Domestic cricket, women’s cricket, and under-19 tournaments are also getting brand attention. Women’s Premier League (WPL) has attracted brands like My11Circle and CEAT, showing that advertisers are looking beyond men’s cricket now.

Digital Is Driving the Trend

In 2025, ads are not just on TV or stadium walls. Now, digital advertising on OTT platforms and social media plays a big role.

Companies are:

  • Sponsoring Instagram reels by cricketers
  • Running ads on JioCinema and Hotstar during matches
  • Creating behind-the-scenes content with players

Digital campaigns cost less and reach millions of fans faster — especially young fans who follow the game online.

Smart Data = Smart Ads

This year, Reliance took a step ahead by using brain mapping studies to show how IPL ads affect people. This helps advertisers understand which ads work best during live matches. This is a smart move to attract more sponsors with real data.

Teams Are Busy Even After IPL

IPL franchises are no longer active only during the season. In 2025, they:

  • Sell merchandise year-round
  • Run fan contests on social media
  • Partner with brands for non-cricket campaigns too

This way, fans stay connected, and brands keep gaining attention even when matches aren’t being played.

📝 Final Word from Scoopearth

The world of cricket sponsorship is moving fast. From big logos on jerseys to small reels on phones, the game is everywhere — and so are the brands. For companies, Indian cricket offers unmatched reach. For players, it means big earnings. And for fans, it means better content, more engagement, and exciting experiences both on and off the field.

✅ Want to stay updated with more such trends?
✅ Looking for simple sports business insights?

👉 Visit Scoopearth — where real news meets real fans.

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